Deepen Relationships + Increase Engagement
Developing loyal relationships and creating collaborative opportunities is a critical element to our success. We deepen relationships, extend our network, increase overall engagement and further our reach with the communities that members of the Spectrum team have developed – online and offline. Through instameets, events, features, contests and more, we have the ability to connect with our vast audience in a myriad of ways.
A global community centered on the passionate pursuit of capturing portraits, and telling the stories of those in our world.
We hold the world in the palm of our hand. With a few taps of a ‘button’ behind slick, scratch resistant glass one can find himself instantly connecting with individuals around the globe. While we know this networked kinship is easy achievable, it is a rare sight to see individuals leaving the isolation of the digital world in order to venture out into reality together as strangers with the anticipation of leaving as friends. Pursuit of Portraits is one such rarity, bonding wanderers in a single common endeavor—the human story.
Within months of inception, a global community of thousands began to congregate around the hashtag #pursuitofportraits — over 3.9M portraits have been shared on Instagram today. This wildly diverse and widespread digital gathering proved an opportunity needed to be cultivated in order to nurture collaboration among portrait lovers. What began as a personal project, quickly evolved into a mission to create an accessible community and platform to share the best portraiture photography the world has to offer. Pursuit of Portraits hosts photography meet-ups in cities around the world, organizes thematic competitions through Instagram, and recently launched their inaugural magazine with submissions spanning the globe. The second is in the works!
Community Stats at a Glance
20+ INSTAMEET Attendees
Saunak Shah, founder of Pursuit of Portraits and Spectrum team member, is an Indian-born, New York City based photographer and designer. His work focuses on the underlying narrative of people and the environments they live in and largely surround themes around scale and sense of place, minimalism and identity. Saunak’s interest in photography started early thanks to his parents who are both photography enthusiasts. At eight years of age, he was fascinated with cameras, slides and the images all around him. As outgoing people-person, Saunak is a student of humanity. As a photographer, capturing an emotion in a moment of someone’s life is the reward and fuels his passion for the art form.
Building a global community one photo and one relationship at a time.
In less than two years MoodyGrams has exploded with a global community posting more than 17+ million images using the #moodygrams hashtag. Featuring a wide variety of subject matter captured by photographers from all walks of life, the community is highly engaged. On average, photos curated receive upwards of 35k likes and hundreds of positive comments.
Created and curated by Shauna Wade, one of our team members at Spectrum, the MoodyGrams community started through a personal experience with a small band of friends exploring an abandoned building in Queens. At the time Shauna did not think of herself as a photographer nor a curator, but saw how her friends enjoyed the adventure and desired to showcase the beauty captured in their photos. Instagram provided a community of people that had common goals and aspirations, expressing themselves uniquely, which ultimately inspired Shauna to keep building MoodyGrams.
Developing this community has lead to a number of partnerships, instameets seeing hundreds in attendance, and additional featured accounts have been created. Currently MoodyGrams has five different curators that are working to identify the perfect images to feature.