case study

W Hotels & Starwood

 

Our team has collaborated with W Hotels and Starwood on a number projects in recent years – site visits around the globe, a launch party for Pursuit of Portraits, a tour of Italy, and much more. With luxurious accommodations in the most vibrant cities in the world, there is no shortage of inspiration for these partnerships.    

Locations: New York City, Miami, Atlanta, Scottsdale, Los Angeles, Doha, Dubai, Rome, Florence, Venice.

 
 
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Seasoned travelers understand the journey is greater than the destination.

We've had the privilege of a long-term partnership with W Hotels, collaborating on a number of efforts. Our team has covered exclusive events and concerts, given workshops to local marketing teams, captured staff headshots, hosted our own events, created social promotions and much more. 


 
 
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A curated gallery on the 21st Floor of the W New York, Union Square.

Launched during New York Fashion Week, guest rooms were transformed into individual galleries curated by different members of the team. The gallery themes were designed by the Pursuit of Portraits global community to specifically showcase the W's design passion point. The opening reception and launch party was a smashing success with hundreds in attendance — social influencers, press and media, hotel guests and NYC locals. More on the event here


 
 

EVENT ATTENDEES

350+

ATTENDEE REACH VIA INSTAGAM

2mm

PRESS & MEDIA ATTTENDANCE

12

 
 
 

 
 
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Whether New York City or Doha, we're always ready to jet set with the W.

Members of our team have traveled to Atlanta, Scottsdale, Qatar, Dubai, and more with our ongoing partnership with W Hotels.


 
 
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Exploring Art Basel in style.

The W Hotel South Beach is likely the only lobby in Miami where one can view a Basquiat and a Warhol. As New Yorkers, there is no better time to find oneself at the beach in Miami than in winter. 


 
 
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A two week excursion throughout Italy during autumn.

One of our team members was planning a two week adventure through Italy to visit Venice, Rome, Florence, and Milan. We were able to partner with Starwood for this ideal trip, capturing scenes every step of the way – hotels, piazzas, cafes, tourists, and more. SPG was provided with an extensive library of images for international and regional marketing efforts.